 SEE
OUR OTHER COURSES
|
 |
This course prepares students to work in the field of international
sales and marketing: sales director, product manager, sector
manager, research director, director of marketing or communication
across a wide range of sectors, within medium to large
sized companies.
OBJECTIFS
-Acquire or strengthen notions of marketing
-Undertake a market survey
-Understand, conceive and put into action a marketing and strategy
plan
-Define the requirements of international marketing and European
strategies
-Understand, conceive and put into action an international
marketing and strategy plan
-Differentiate requirements of financial sector, industrial
an,d service sector marketing
TUITION FEES
 CONTACT
US
| COURSE PROGRAMME |
- UV1
Community law (European
construction, organization & means,
sources, treaties)
- UV2
International economy & Europolitics (problematic,
economic, social and monetary content, citizenship,
fishing, energy science & training Europe).
- UV3
Management (general accountancy & information
system, analysis and cost control, financial
diagnosis, financial calculations, management
control & budget).
Catching up programme for parallel
admission :
- UV4
Computing, webmastering, e-commerce
- UV5
Marketing management (marketing
basics, strategic planning, market study
and information system, measuring market
forecasts, segmentation, targeting & positioning,
marketing strategy, product life marketing,
new product launching, service marketing
strategy product price, choice distribution,
communication, marketing audit & control,
marketing strategy & single market).
- UV6
Anglosaxon marketing (courses
in English)
- UV7
International marketing (market
study, choices & strategies).
Catching up programme for parallel
admission :
- UV8
Case study
- UV9
Modern languages (5 hours
of English per week, 2nd & 3rd language
optional)
- UV10
8-week placement
- UV11
Applied research report preparation
assisted project.
|
|
|
|
