French Schools in France | French School in France | French Language Schools in France

• UV1
  Community law (European construction, organization & means, sources, treaties)
• UV2
  International economy & Europolitics (problematic, economic, social and monetary content, citizenship, fishing, energy science & training Europe).
• UV3
  Management (general accountancy & information system, analysis and cost control, financial diagnosis, financial calculations, management control & budget).
  

Management levelling for parallel registration :

• UV4
  Functional and strategic communication : public relation option.
  - Strategic communication ( communication and corporate general policy, institutional communication and product communication, marketing and communication, communication strategy.
  - Functional communication (internal and external communication as a new corporate communication mix, communication techniques and public relations, event organisation marketing tools, use of e-communication space integrated into institutional and commercial communication policy)
• UV5
  Interpersonal communication : public relation option ( individual communication and group communication).
• UV6
  Advertising communication : advertising designing communication ( advertising communication in the marketing mix, advertising market study, evolution, tendencies, actors, marketing brief and communication strategy: target objective, creative strategy, media: assessed data, media planning, performance assessment, new media appearance).
• UV7
  Advertising marketing : advertising designing option ( study, typology, processing, market segmentation, forecast, strategic approach: analysis, diagnosis, positioning, marketing mix: product, price, distribution and communication policy, global marketing and internationalisation).
  

Marketing levelling for parallel registration :

• UV8
  Professional software study : advertising designing option
  DTP : Quark Xpress (professional paging, text and frame creation, image transfer, transfer). Adobe Photoshop (image touching up, detourage, inlay, plan, use of external modules and tracings). Adobe Illustrator (vector drawing creation, professional paging).
  Internet : Internet Explorer, Microsoft Frontpage: webmastering, Microsoft GIF Animator, drawing publishing, logotype and images).
• UV9
  Relation with the professional sector (agencies, advertiser, media, European regulations).
• UV10
  Designing a public relation operation or a visual creation ( preparation of an applied research report).
  - Public relation option : designing a PR operation: choice methodology, conception, planning, budget making, actions (press releases, sponsoring·).
  - Advertising designing option : visual creation designing: choice methodology, designing and message, drawing style project. Creation study, production (poster, catalogue, audio-visual aids·)
• UV11
  Case study.
• UV12
  Modern languages (5 hours of English per week, the 2nd and 3rd languages are optional)
• UV13
  8 week in-company placement.