Summer Study abroad in France | Study French abroad in France

Summer Study abroad in France | Study French abroad in France | Postgraduate Study in France

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STATE DIPLOMA

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BTS :COMMERCIAL UNITS MANAGEMENT

Holders of the Commercial Units Management BTS are autonomous, dynamic, open-minded and above all focused on client requirements. Excellent communication and negotiation skills.

Within the framework of a major educational reform carried out by the Education Department, this new BTS (inspired by the BTS in Commercial Action) meets the requirements of professionals in sales and distribution, since it takes account of 3 major developments:

an individualized approach to the customer
an ever-increasing demand for services
generalized reliance on the Information and Communication Technologies.

The course, based on an internship contract, runs for two years, with the students alternating periods in school with periods spent in the workplace (2 weeks in school / 2 weeks in the workplace).

The objective of this BTS in Business Unit Management is not only to give the students a marketing view of the markets and the business sectors, but also to teach them all the basic facts about an economic, legal, commercial or cultural environment which is undergoing sweeping changes. Throughout the course, therefore, they attain mastery of organizational, administrative and commercial management techniques and have the opportunity to use their communication skills in their day-to-day activities or in project management.

This course sets out to train its students to become operational, autonomous and responsible, and able to progress toward supervisory functions.

TUITION FEES
1100 Euros/ year

QUALITIES & SKILLS

The professional environment in which the diploma holders from this course are expected to work demands respect for the relevant legislation and for a professional code of ethics. At the center of commercial relations, they must be able to adapt to different interlocutors as well as organizing and conducting projects.

Holders of the Commercial Units Management BTS are autonomous, dynamic, open-minded and above all focused on client requirements. Excellent communication and negotiation skills.

CAREER PROSPECTS

Holders of the BTS in Business Unit Management have been trained to take responsibility for all or part of a Business Unit in 4 main areas:

Business Unit Management
Customer Relations Management
Administration and Management of the Supply of Products and Services
Seeking and Exploiting the Information Required for the Business Activity.

They are therefore trained to exploit the available commercial information in order to monitor and develop the Business Unit's business. In direct contact with the customers, they initiate actions to convince them and to sell them products or services which meet their requirements. Being responsible for relations with suppliers, they adapt the product mix to suit the market trend. They achieve balanced exploitation and manage the human resources of the Business Unit entrusted to them.

BTS holders can fill various posts such as:

Department Manager
Site Manager
Branch Manager
Shop Manager
Head of Section
Sales Manager
Assistant Department Manager
Account Manager
Sales Consultant
Merchandiser
Sales Administration Manager.

CONDITIONS OF ADMISSION

To have passed the 'baccalauréat' or the equivalent level of studies
Course admission is based on individual application, tests (for candidates with a BAC equivalent level) and motivational interview

COURSE PROGRAMME

The course is based around 9 modules

French
Modern Language I
Basic Economics
General Economics
Customer Relations Management
Business Unit Development
Business Unit Management and Administration,
Communications and Information Technology.
During their training, the students are also required to participate in projects such as case studies, fieldwork (organization of events, etc.) or commercial operations (direct marketing, sponsorship, etc.). A further opportunity for them to learn to show initiative and to work as a team.