SEE
OUR OTHER COURSES

|
 |
| TOURISM
AND HOTEL BUSINESS
|
This course prepares students for reception and management
responsibilities within tourist or hotel-restaurant establishments
TUITION FEES
CONTACT
US
| COURSE PROGRAMME |
- UV1
Community law (European construction, organization & means,
sources, treaties)
- UV2
International economy & Europolitics (problematic,
economic, social and monetary content, citizenship,
fishing, energy science & training Europe).
- UV3
Art techniques (classic drawing, paintings, colour
harmony, volumes, perspective, nude sketching,
fashion drawing, CAD, fabric technology).
Management levelling for parallel registration
- UV4
Tourism and hotel business law.
- UV5
Tourism and hotel business marketing.
Demand
analysis (tourism and hotel business market,
market segmentation, consumer behaviour, psycho-sociological
external factors, tourism and hotel business
product strategy; country, town, cultural, specificities;
distribution and negotiation, communication strategy,
European marketing of products, strategic choices
and impact of the cultural diversities, international
markets).
- UV6
Management marketing (market study: choice and
strategy)
- UV7
International marketing (market study: choice
and strategy)
- UV8
Anglo-Saxon marketing (courses in English)
Marketing levelling for parallel registration
:
- UV9
Tourism and hotel business company management
(human resources, intercultural management, diagnosis
methodology, corporate organisation and running).
- UV10
Case study
- UV11
Modern languages (5 hours of English per week
The 2nd modern language is compusary and the
3rd language is optional).
- UV12
Computer science, tourism webmastering (Amadeus)
- UV13
8-week placement
- UV14
Preparation of an applied research report with
a tutored project.
|
| CONDITIONS OF
ADMISSION |
- Have a relevant European diploma
(BAC +2)
- or have a BTS, DEUG, DUT, Bacharel,
Bachelor, Staatsprüfung, Diploma Universitario,
Licenciado, Doctorandus (non exclusive list)
- or have a diploma or attestation
issued by a school or university in or outside
Europe, A.E.L.E. or the P.E.C.O, carry a minimum
of 120 credit points within the European credit
transfer system (ECTS)
|
|
|
|