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TOURISM AND HOTEL BUSINESS

This course prepares students for reception and management responsibilities within tourist or hotel-restaurant establishments

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COURSE PROGRAMME
  • UV1
    Community law (European construction, organization & means, sources, treaties)
  • UV2
    International economy & Europolitics (problematic, economic, social and monetary content, citizenship, fishing, energy science & training Europe).
  • UV3
    Art techniques (classic drawing, paintings, colour harmony, volumes, perspective, nude sketching, fashion drawing, CAD, fabric technology).

Management levelling for parallel registration

  • UV4
    Tourism and hotel business law.
  • UV5
    Tourism and hotel business marketing.
    Demand analysis (tourism and hotel business market, market segmentation, consumer behaviour, psycho-sociological external factors, tourism and hotel business product strategy; country, town, cultural, specificities;
    distribution and negotiation, communication strategy, European marketing of products, strategic choices and impact of the cultural diversities, international markets).
  • UV6
    Management marketing (market study: choice and strategy)
  • UV7
    International marketing (market study: choice and strategy)
  • UV8
    Anglo-Saxon marketing (courses in English)

Marketing levelling for parallel registration :

  • UV9
    Tourism and hotel business company management (human resources, intercultural management, diagnosis methodology, corporate organisation and running).
  • UV10
    Case study
  • UV11
    Modern languages (5 hours of English per week The 2nd modern language is compusary and the 3rd language is optional).
  • UV12
    Computer science, tourism webmastering (Amadeus)
  • UV13
    8-week placement
  • UV14
    Preparation of an applied research report with a tutored project.
CONDITIONS OF ADMISSION
  • Have a relevant European diploma (BAC +2)
  • or have a BTS, DEUG, DUT, Bacharel, Bachelor, Staatsprüfung, Diploma Universitario, Licenciado, Doctorandus (non exclusive list)
  • or have a diploma or attestation issued by a school or university in or outside Europe, A.E.L.E. or the P.E.C.O, carry a minimum of 120 credit points within the European credit transfer system (ECTS)

 

 
 
       
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