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BTS : TOURISM & MARKETING

The tourist production and sale program puts the emphasis upon the mastery of communication tools. It develops the commercial techniques to answer the needs of the client in all the sales steps, it, focuses on written and oral communication, and mainly on foreign languages.
The objective is therefore to train point of sale managers.
The objective of the management program and tourist and local management is to train specialists for local development, show organizers and welcome specialists.

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QUALITIES AND SKILLS
  • Sociability
  • stamina and intellectual curiosity
  • availability
  • team spirit
  • good modern language skills.
CAREER PROSPECTS
  • Tourist productions and sales
    · Reservation commercial agent, sale agent, travel adviser.
    · Travel transport company commercial agent
    · Tourist services and service buyer-negotiator
    · Tourist sector commercial attaché
    · Tourist product assistant
    · Small tourist structure contract dealer

  • Local and tourist management and organization
    · Event management assistant, local tourist press attaché
    · Countryside tourist welcome structure assistant (for instance: holiday village resorts or country accommodation)
    · Leisure park management assistant
    · Local tourist development operator assistant
    · Trip, tour and town visit organizer.
    · Group guide and assistant
    · Entertainment team manager
CONDITIONS OF ADMISSION

  • To have passed the 'baccalauréat' or the equivalent level of studies
  • Course admission is based on individual application, tests (for candidates with a BAC equivalent level) and motivational interview

COURSE PROGRAMME

Tourist production and sales BTS programme:

  • French
  • Modern languages (first foreign language + English language)
  • Geography
  • Civilization history
  • Economy and law applied to tourism
  • Marketing and production
    Entry on the market and applied project

Local and tourist management and organization BTS programme:

  • French
  • Modern languages (first modern language + English language)
  • Space analysis
  • Economy and law applied to tourism, management
  • Heritage analysis
  • Marketing and management
  • Tourist techniques, project and tourist organization

 

 
 
       
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