 SEE
OUR OTHER COURSES
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| BTS
: CLIENT LIAISON & NEGOTIATION |
A new definition for sale.
Training salespeople, defining their
profession in terms of marketing, rooting their decisions
in the company's objectives. Even if marketing -which is synonymous
with analysis and synthesis and which is also British-like
- has somehow altered the traditional image of the salesperson.
(S)he was formerly considered as a smooth talker , deceptively
friendly always ready to tell a good story. It is certain that
this contrast is an old fight. "It took me five years
to make my sales team acquire a sense of marketing. I expected
from them to learn how to solve customers' problems, how to
gather information useful for the company and how to take into
account in their decision making , the brand rather than the
turnover". "The salespersons devote nine tenth of
their activity to the sale , however ,they are as well encouraged
to search for new products for they know these represent tomorrow's
sales. Besides, the best salespersons are the ones who disclose
as many new applications as possibilities" .
Le marketing
concret d'Allibert / L'usine nouvelle
TUITION
FEES
1100 Euros/
year
| QUALITIES AND SKILLS |
- stamina
- self-confidence
- stress
resilience
- motivation for field assignment
- mobility
- sense of communication
and negotiation.
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| PROSPECTS |
- Rep, area manager, commercial
engineer…In the long run, the position
leads to the management of a regional department.
(S)he will be liable to a national sales manager
or a commercial director.
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| CONDITIONS OF
ADMISSION |
- To have passed the 'baccalauréat'
or the equivalent level of studies
- Course admission is based on individual
application, tests (for candidates with a BAC equivalent
level) and motivational interview
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| COURSE PROGRAMME |
- Culture and French language
- First
modern language (optional second language)
- General economy
- Corporate economy
- Law
- Management
- Sales force management
- Prospecting and negotiating
- Professional communication
- Marketing
- Case study.
- Professional activity follow-up
and presentation
- Computing (word processing,
spreadsheet, database).
- Internet (Use and discovery
of the technical potentialities of a website)
In-company
placement (-s) (15 weeks):
At the end
of the second year, the student will take the
Sales force BTS (2-year -post baccalaureate
national diploma) and if (s)he is willing ,
(s)he may also take the Sales DEEC (2-year-post
baccalaureate European diploma, delivered by
the European Federation of schools).
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